Website and email copy for B2B SaaS.

I write website copy, landing pages and customer email sequences for software companies selling to other businesses. The copy explains the product, answers the reader's questions and makes the next step clear.

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ScopeDeck · Hero

Landing pageConcept project

"One more small thing" now has a price, a deadline, and an approval.

Writing decisionThe headline gives ‘one more small thing’ a price, a deadline and an approval.

ScopeDeck is proposal and scope software for agencies. Write what's included, get it approved, then turn every extra request that follows into a documented change the client signs off on.

Start Free Trial

Read the project: ScopeDeck landing page

RevisionDesk · Email 1 of 7 · Day 0, sent immediately after signup

Concept project

Subject: Your RevisionDesk trial is live
Preview: Start with one project. Upload takes about two minutes.

Read the project: RevisionDesk onboarding emails

Selected work

Three concept projects

Hero

"One more small thing" now has a price, a deadline, and an approval.

ScopeDeck is proposal and scope software for agencies. Write what's included, get it approved, then turn every extra request that follows into a documented change the client signs off on.

Start Free Trial

Problem

The project was priced at $6,250. Then it grew.

Landing pageConcept project

ScopeDeck — landing page for agency proposal and scope-change software

ScopeDeck is a fictional proposal and scope-change tool for agencies. It holds the approved proposal and turns each extra request into a priced, dated change the client approves or declines. I wrote its landing page for this concept project. The page's job is to encourage free-trial starts.

Audience: Agencies managing client proposals, project scope and additional requests.
Conversion goal: Free-trial starts: 14 days, no credit card.

FlowPilot nurture emails · 5 emails
Day 0 — on checklist requestYour Operations Automation ChecklistIntended action: Download the checklist and mark the familiar tasks
Day 2Five steps, four people, no ownerIntended action: Map one workflow with the worksheet
Day 4What "closed won" looks like when nobody has to rememberIntended action: See the workflow, or start the 14-day trial
Day 7If you already have ZapierIntended action: Compare the current setup against five requirements
Day 10Bring the workflow that keeps breakingIntended action: Book a 20-minute demo, or start the 14-day trial
Email sequenceConcept project
FlowPilot — five-email nurture sequence for checklist leads
Ten days from a checklist download to a demo request. The reader is asked to mark their own manual tasks, map one of them, and bring it to the call.
ClientHarbor copy audit · 10 findings
Critical · Finding 1
The page promises tool replacement the product can't deliver
2There is zero proof on the page
3The problem is never described
4The intended audience appears too late
5Sections 2, 3, and 4 make the same argument three times
6The secondary conversion goal isn't on the page
Copy auditConcept project
ClientHarbor — homepage copy audit for a client-portal tool
Ten findings in priority order. The first: the page promises to replace tools the product is built to sit beside.

View all work6 more projects on the Work page

Read the writing

From the concept projects, at full length

Email sequenceConcept project
RevisionDesk · Email 3 of 7
Writing decisionThe email explains how clients can review the work without creating an account.
Read the project: RevisionDesk onboarding emails
Email 3 of 7 · Day 3
Subject
Your client does not need an account
Preview
They open a link, comment on the file, and approve. No signup.
The real test starts when you send a project to a client.
Pick one project and send the review link. Your client opens it in a browser and comments directly on the file. No account, no password, no software to install.
That matters more than it sounds. Every extra step gives the client another reason to reply by email instead. The review link keeps the process simple: open it, leave feedback, approve when ready.
Comments stay pinned to the place and version they refer to. You mark each one resolved as you work through it, so both sides can see what is left.
Invite a Client to Review
Prefer to test internally first? Send the link to a colleague. Same flow.
Daniel Price, Customer Success, RevisionDesk

Services

Services in detail

Website copy
Homepage, product and pricing pages that explain what you do and who it's for.
Landing pages
Single-purpose pages for campaigns, paid traffic or launches.
Sample: ScopeDeck
Email sequences
Onboarding, nurture and re-engagement sequences, with a clear purpose and next step for each email.
Sample: RevisionDesk

Supporting services

Messaging and positioning
The groundwork before the writing: audience, alternatives, and what to say first.
Sample: ContextGrid
Copy audits
A structured review of an existing page or funnel with prioritised fixes.
Sample: ClientHarbor

Process

How each step works

Brief and scope
Research
Message structure
Draft
Revise
Deliver

About

I help B2B SaaS teams say what their product does in words buyers understand. I work remotely with founders and marketing teams.

Name: Hans Thorleifsen
Role: freelance copywriter
Based in: Denmark

More about how I work

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